HALSTON PUCHEK

DIRECTOR OF BUSINESS DEVELOPMENT

Born and raised in Summit County, Colorado, Halston Puchek grew up in the heart of ski country snowboarding, hiking, training horses and enjoying everything that makes Colorado great.

After studying hospitality abroad in Montreux, Switzerland, Halston graduated with a degree in marketing and a minor in event management from Metropolitan State University and the University of Colorado Denver.

Halston launched her career in the Denver area, starting off in the beverage industry, where she began to develop her sales and networking skills with an eye for marketing and business development. At 25, she started her own company managing and staffing events and trade shows to help grow different industry brands throughout the country. Because she excelled at putting deals together, she formed another company to buy and sell Hunter/Jumper show horses.

Halston later became a pioneer in Colorado’s medical marijuana industry since its foundation in 2009, sitting on local and national panels, hosting political events, providing locations for industry networking gatherings and advocating and volunteering; She operated one of the first vertically integrated, licensed medical marijuana dispensaries in Boulder, Colorado and helped implement the first marijuana seed-to-sale tracking system in 2012—METRC owned by Franwell (formally MITS).

In 2016, Halston assisted in the foundation of a cannabis tech startup and was personally responsible for bringing in more than $1.7 million in national sales in less than two years.

In her free time, she loves riding her horse, Alondo, competing in equestrian jumping competitions and (her new favorite) wake surfing in the summer.