Thrive Market, an online retailer, is forced to stop selling CBD

Garrett Graff CNN

Thrive Market, an online natural and organic products marketplace, said it is shelving its catalog of hemp extracts and topicals at the demand of the company that processes its customer payments.

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"Very little, thus far, is cut and dried about the hemp industry," said Garrett O. Graff, a managing attorney at Hoban Law Group, a Denver, Colorado-based firm representing cannabis businesses.

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Graff, who testified at the FDA hearing, said he anticipates the agency will embrace hemp-derived products and have them treated like a garden-variety nutritional supplement.

But not all in the private and public sectors are on board.

"What we're now dealing with is perception and how do we change perception, not the law," Graff said. "The law provides for this."