First Cannabis Ad Runs on CNN, Fox News, and MSNBC
In a first for the cannabis industry, CNN, Fox News, MSNBC, Viceland, the Weather Channel, Headline News, and Fox Business are now airing a national advertisement for a cannabis law firm.
The Hoban Law Group, a national firm that specializes in hemp, medical marijuana, and adult-use cannabis issues, worked with Denver-based producer DCP Media to create a spot that met the requirements of a variety of networks.
It wasn’t easy. Bob Hoban, the firm’s founder and namesake, told Leafly the networks wanted to make sure “we didn’t hit people over the head with the word ‘marijuana.’ So in the ad we talk about industrial hemp, and the medical and adult use marketplaces. They asked us not to flash a lot of marijuana plants, which was fine, that’s not our M.O. anyway.”