Charlotte Figi, the 13-year-old inspiration to the nation’s leading hemp CBD brand, helped launch the CBD industry.

Charlotte Figi—the girl who single-handedly launched a thousand hemp CBD brands—has died at age 13 from complications related to the novel coronavirus. She is the youngest person to succumb to the virus in the state of Colorado.

Charlotte was the namesake of the Charlotte’s Web hemp CBD brand, which is now in more than 10,000 retail outlets across the country—twice that of the next-leading brand.

“It was her story that got the mainstream media to truly consider the viability of so-called medical marijuana,” said Bob Hoban, principal of the Hoban Law Group, based in Denver, which represents cannabis interests including both marijuana and hemp. “Sanjay Gupta at CNN finally ‘got it,’ and the rest is history.”

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