“Given that many of these networks are governed by federal regulations, there is great concern,” says cannabis lawyer Garret Graff

Last year, the marketing team at medical cannabis company Acreage Holdings decided to make history. They attempted to air a cannabis ad during the Super Bowl.

“At our dispensaries all over the country we were hearing so many incredible first-hand stories about how this plant makes an impact on people’s lives,” Joen Choe, the vice president of marketing for Acreage Holdings, told The GrowthOp. “We thought this was a great opportunity to tell those stories, on the largest media stage in the U.S.”

Fox did not return a request for comment about its broadcast guidelines. But both Fox News and Fox Business have previously run ads for cannabis content, thanks to Hoban Law Group.

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