Marijuana products technically aren’t eligible for federal trademarks because the plant is illegal under the Controlled Substances Act.

Hoban Law Group patent attorney Kevin Fortin, who is working with Finley on an intellectual property strategy, said MJ and hemp businesses should look at it this way: “Trademarks insure your marketing dollars, and patents insure your product-development dollars. Both impact valuation when the wave of industry consolidation hits.”

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